PR

PR follows a middle-aged man in Hawaii who quietly trains for months to deadlift 300 pounds. To the gym-bros around him, his daily grind looks like vanity, ego, or some late attempt to impress women. But his real motivation remains private, as most true motivations do. Set against the ordinary rhythms of local life, PR uses time, repetition, and routine to let the everyday breathe. The film looks for a Hawaii hidden in plain sight; not the postcard fantasy, and not the weight of history, but the mundane spaces in between, where small acts of discipline and love can become their own kind of triumph.

Directed by Eliot Bu