Directing

Aidan Zamiri

Aidan Zamiri is a Scottish director & photographer working across Music, Fashion and Commercial work. Aidan has developed a distinctive creative voice that artfully blends cutting-edge style, nostalgia, and humour. He has injected this energy into projects with an impressive client list including Vivienne Westwood, Loewe, JW Anderson, Kiko Kostadinov, Nike, H&M, and Off White. Recently, Aidan has maintained an influential presence in alternative and pop culture, working with some of the most exciting names in music, including Billie Eilish, Charli XCX, FKA twigs, Yung Lean, PinkPantheress, Caroline Polachek, Shygirl, Sega Bodega, and many others. He has been recognized as one of the British Fashion Council’s New Wave Creatives and featured in the Dazed 100. At the 2024 UKMVAs, his music video for Charli XCX’s 360 won Video of the Year and Best Pop Video – UK. Aidan also received a Grammy nomination for Best Music Video for Charli XCX’s 360. Some recent photo work of Aidan’s includes cover stories for The Face, Dazed Magazine, Rolling Stone featuring Billie Eilish, Cura Magazine and campaigns for Nike, Mowalola, Bershka, Dion Lee, and H&M.