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Envious of the financial success of young bloggers, therapist Sanya decides to repeat their path. He persuades his friend, Tolik's office employee, to start a YouTube channel and post videos with challenges every day. There are no rules, moral and ethical frameworks, the main thing is to attract an audience. The experiment lasts for two months, the loser drops out of the show and returns to his previous job.

Created by Irina Khodyush, Ivan Novikov